The company, Alphra Initiative Limited was incorporated many years ago, and trading commenced under the name Alphra Lavenders in 1997 when Beverley Parlane decided her lifetime passion about the significant health benefits which lavender contributes to life quality had to be shared with as many people as possible.
Alphra Initiative Limited has two directors, Beverley and Ian Parlane, who undertake all the administration, marketing and future planning of the company, from the company's premises, 169 Brotherhood Road, Te Awamutu, New Zealand. Contact details are shown below.
The traditional role of lavender and natural healing powers in helping people to maintain a balance in their lives have been a key concern of Alphra Lavenders.
Based on experience and knowledge obtained by Beverley and Ian from their wide research over many years, Alphra has now evolved to become an exciting new company trading in the wellness industry, focussed on promoting sound body care for all.
New product development and product research is led by Ian Parlane and is carried out in association with an Australasian research laboratory.
Production of our body-care range is contracted to our Auckland (New Zealand) based specialist contract cosmetician company whose aseptic facility provides us with the critical productive commercial capacity and quality assurance we require for our formulations.
All products are developed for export purposes. This requires that quality and value has to be of paramount importance.
We are pleased to receive visitors from many parts of the world, as we see this as a good opportunity to inter-relate with others in our 'global village', and share common values with them.
Free tours of our lavender farm
Alphra's lavender farm and shop is situated 8 kilometres south of Te Awamutu in the north island of New Zealand, and is surrounded by green dairy-farming pastures.
Alphra Initiative Limited trading as Alphra Lavenders, 169 Brotherhood Road, R D 5, Te Awamutu. New Zealand
Telephone +64 7 870 3212, Fax +64 7 870 3217
