Over its six years of operation Alphra has developed a number of innovative skin care products, which, both rejuvenate and enrich body and soul helping people sustain themselves against the more strident demands of today.
We use the Auckland branch of an Australasian laboratory to develop new products to our own demanding specifications. At times this has taken us ten months and longer to achieve.
Product research is a key part of our long-term strategy for innovation and the development of new products.
Before we can market new products we must be satisfied the product:
- Enhances the personal well-being of our customer,
- Is a product we are proud to market,
- Has been developed by our research laboratory,
- Contains our own essential oil of lavender,
- Includes natural vegetable oils with known healing powers,
- Contains essential oils with aromatherapy benefits,
- Has significant points of difference in our market,
- Is of excellent value and quality.
Alphra's creativity continues. Soon we expect to be launching four new products, which according to our research are quite unique by world standards - these are currently undergoing final pre-productions trials.
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